Write a little information about your company
Let them know how long you've been trading and what you do that is different than your competitors.
For example
21st Century Internet Ltd is a family owned business run by 3 brothers in the heart of Sussex that has been trading for just over 15 years.
We don't advertise in the usual manner as our websites speak for themselves.
We look after small and large companies across the UK specilising in the automotive sector, which is one of the most competitive online markets.